Coinbase Co-founder Fred Ehrsam Secures $100M for Brain-Tech Startup Nudge

Fred Ehrsam, co-founder of the renowned cryptocurrency exchange Coinbase, has successfully raised $100 million in Series A funding for his latest venture, Nudge. This brain-tech startup aims to revolutionize human cognition enhancement. The funding round was spearheaded by Thrance Capital and Greenoaks Capital, with additional support from notable angel investors. Nudge's flagship product, the 'Nudge Zero,' launched in April 2025, is already making waves in daily research studies. This development marks a significant milestone in the intersection of technology and cognitive science, showcasing Ehrsam's continued influence in innovative sectors beyond cryptocurrency.

Coinbase Co-founder Raises $100M for Brain-Tech Startup Nudge

Fred Ehrsam, co-founder of cryptocurrency exchange Coinbase, has secured $100 million in Series A funding for Nudge, a brain-tech startup focused on enhancing human cognition. The round was led by Thrive Capital and Greenoaks Capital, with participation from prominent angel investors.

Nudge's inaugural product, the 'Nudge Zero,' launched in April 2025, is already being utilized in daily research studies. The company claims its non-invasive brain interfaces are both SAFE and precise, targeting what it describes as a global need—over half the population may experience brain disorders during their lifetime.

The startup combines advanced hardware, physics modeling, and signal processing to develop real-time brain feedback systems. Unlike traditional approaches, Nudge aims to optimize brain function without surgical intervention or pharmaceuticals.